Jodal creative
Words That Provoke
About
Born storyteller.
Saying it best opens doors.
Obsessed with words since I said one out loud, I have a poster with my name in the middle of it from the 5th grade that classmates wrote on. It now serves as a time capsule. Several of my peers hand wrote a note that captured a gift they saw in me – I’m a great storyteller. My career has provided ample opportunity to explore this, developing creative strategy and championing campaigns for brands of every size and tenure since 2000. I spent the first decade of my career honing the art of nuturing client relationships. I’ve doubled as a creative director and copywriter on key projects since 2010.
STRATEGY + CREATIVE
CREATIVE STRATEGY – KEY INSIGHT
For a ‘keep it sold’ to the U.S. Government campaign for the Bell Helicopter/ Boeing V-22 Osprey, the creative strategy focused on reminding decision makers that the unique capabilities of the aircraft meant saving lives.
February 2007
Evolve or die.
Majestic Outdoor Living
New COMPANY NAME
A growing retailer of luxury outdoor kitchens and lifestyle products desired a new personality and presence.
December 2023
OUTDOOR BILLBOARD HEADLINE
During/post-pandemic (mask use was high), Floss Dental locations in Houston and DFW prominently displayed this message.
2020-2022
Smiles speak every language.
BRAND IDENTITY
When a bank in West Texas went on a spree acquiring existing banks to build an empire they wanted to capture their energy and trajectory. Many other banks look up to Vista Bank today.
August 2009
BRAND IDENTITY
When we rode around in their trucks DFW Improved revealed to us what made them extra special. They leave everything better than they found it.
February 2010
Not all cows were created equal.
In-store Sign Headline
Premier Grilling retail stores wanted guests to know their Wagyu beef was a level above all other beef options.
July 2017
TEASER PRINT CAMPAIGN
When ‘barn chic’ became the recurring theme for any wedding venue built outside city limits, Sorelle Giardino was designed from the ground up to become the creme de la creme.
January 2019
We enable boundless growth.
BRAND PROMISE
Broadleaf Commerce wanted to encapsulate the unique flexibility their ecommerce platform offers customers.
March 2019
CAREER BRAND TAGLINE
Flight Safety International employees have the opportunity to work with next-level tech and actual legends of the sky.
January 2022
On another level.
An always healthy team has a huge positive impact on your business. We offer small businesses a way to avoid the long list of financial pitfalls that come with not offering any medical benefits. It truly pays for itself. Health is wealth.
B2B Direct Mail Copy
Uplift Family Medicine offers small businesses an affordable way to keep staff healthy with direct primary care.
February 2024
BRAND HEADLINE/TAGLINE
Luxury outdoor kitchen company Majestic Outdoor Living wanted to put the feeling they empower customers with into words.
January 2024
Take your reign outside.
Everyone likes to say it, but we really mean it: we’re like one big family. After a taste of our incredible culture (not to mention the city’s best barbeque), folks can’t wait to join the team.
Career Brand Website Copy
They had an amazing culture they wanted articulated best. City BBQ asked for help.
October 2022
Creative Brief – Key Thought
After Hurricane Katrina the U.S. Government knew they desperately needed more light utility helicopters. Bell Helicopter wanted a campaign that clearly communicated they had a capable helicopter that could roll off the production line right now.
July 2008
The cavalry is here.
Using the word new to describe something typically has a shelf life. Can something be new forever? Every day is a new day, and we leverage this mindset at FLOSS. A commitment to never stop evolving our care creates an experience that never feels old.
Brand Website Copy
The Floss Dental network of dental practices truly blazes a trail for the services provided in the dental industry.
December 2020
BRAND MANTRA
After capturing the strategic underpinnings in a brief, we developed a brand name and identity. This mantra was then written for Soaryn Motors.
February 2026
We were never meant to crawl. Only to rise. This country didn’t change the world by playing it safe. We forged steel. We split atoms. We crossed oceans. We built machines that didn’t ask permission. Along the way we were told to outsource our pride. To import our dreams. To clap politely while others carried the torch we lit. Not anymore. We remember when American manufacturing was the standard. When quality was personal. When power was born from grit, not excuses. When a company was a bold statement, not a compromise. We are muscle with memory. This is the return.
We build cars the way America once built everything. Balanced. Purposeful. Relentless. Designed to perform and to prove. The rest of the world perfects form. We unleash intent. They polish legacy. We build momentum. They flap their wings and look upward. We rise and cast the shadow. This is prodigal fire returning home. Phoenix work. Ethic reborn in steel. Eagle instincts. Sharp. Patient. Unstoppable.
Soaryn exists to create more than cars. We manufacture belief. In American ingenuity. In American manufacturing. In the idea that greatness doesn’t vanish. It waits. We’ve done this before. Not once. A march. Each step a cadence.
For those who feel that ember still burning.
For those who know lightning can be caught.
Aim high. Rise again. Enjoy the ride.
WE ARE SOARYN.
Facebook REEL
At at time when consumers really began to notice the absurdity of rising healthcare costs when using insurance, Uplift Family Medicine introduced Quinn.
October 2025
FACEBOOK REEL
Quinn became a big hit for Uplift Family Medicine and we found out quick that the healthcare industry’s shenanigans provided endless firepower for juicy rants.
December 2025
EXPERIENCE + SERVICES
SERVICES
Copywriting
Content Writing
Proposals & Pitches
Creative Strategy
Technical Writing
Profiles and Bios
The ENTREPRENEURIAL ERA
Copywriting & Creative Direction
Feb 2010 – Present
at Kindr3d: Copywriter and creative strategist for hundreds of new websites, digital marketing, content marketing and integrated campaign elements.
for clients: Darden Restaurants, Better Health Group, Flight Safety International, Phillips-Medisize, Premier Grilling, EMH&T, City BBQ, Express, Floss Dental, Majestic Outdoor Living,Uplift Family Medicine and many others.
The MADman Era
Account Service & Creative Strategy
Jan 2000 – Feb 2010
at companies: Temerlin McClain, Launch Agency, TM Advertising, The Billingsley Company, The Richards Group, TRG and Pyro Brand Development.
for clients: American Airlines, Bell Helicopter, Motorola, Hollywood Casinos, E-Z Go, WFAA TV, Dave & Buster’s, Bank of America, Caterpillar Footwear, Johnny Carino’s Restaurants, Motel 6 and DFW Improved.
WEBSITE COPY SAMPLES
All the copy in this collection of websites was written by Jim Jodal and is currently being used to represent these brands on the Internet.
CITY BBQ CAREERS
PG OUTDOOR KITCHENS
Majestic Outdoor living
Floss Dental
Seasons 52 Careers
EMH&T Careers
HOME LoAN DONE
BBQ Angler
FLIGHT SAFETY INTERNATIONAL
DFW IMPROVED
Let’s tell your story.
(972) 984-9782